16 September 2023, Mumbai
Cover Story, the women's fashion retailer has expanded its presence in Mumbai by unveiling its third brick-and-mortar store within the bustling Phoenix Market City mall in Kurla.
This strategic move aims to cater to fashion-conscious consumers in Mumbai who seek the latest trends without compromising on quality. The store offers an immersive shopping experience with its contemporary interior design.
Value proposition
To entice shoppers, it kicked off its launch with a tempting 50% discount on select summer styles.
Cover Story, under Reliance Retail Ventures Limited, strives to blend global fashion trends with Indian preferences, offering a wide range of dresses, tops, tees, denim, and more.
