Ekart’s new ‘Refinish Service’ helps brands address ‘fashion returns’ challenge

The new ‘Refinish Service’ launched by Ekart enables it address the challenges of returns management in the fashion and lifestyle sector.
The service allows the retailer to refurbish over 90 per cent of the returned inventory, thus helping brands mitigate losses and maximise revenue potential.

Besides, targeting direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments, the refinish service also caters to other industries like footwear, handbags, accessories, and the home and decor, encompassing products such as curtains, bed sheets, blankets, etc.

With a combined processing capacity of 55,000 units daily, Ekart leverages the best-in-class machinery and energy-conserving technologies for the service. The refinishing process at Ekart's facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if required), and final quality control to ensure the finesse of the refurbished products.

Mani Bhushan, Chief Business Officer, Ekart, says, by harnessing cutting-edge technology and sustainable practices, the refinishing service empowers brands to optimise their supply chains and drive a positive change on a broader scale. The service sets a new standard for returns management, thus demonstrating the retailer’s commitment to innovation, efficiency and sustainability.”

An operator of the Refinish centers across major demand clusters in the country, Ekart facilitates swift return processing and reduces transport costs for brands. These regions include Gurgaon, Mumbai, Bangalore, Kolkata, etc.

The facilities utilise best-in-class machinery, including up-steam tables and steam vacuum tables, ensuring thorough and efficient processing of returned inventory and industry-leading foam finishers that ensure quality.