Myntra’s 20th EORS to attract over 20 million visitors

Set to go live on May 31, the 20th edition of Myntra’s flagship End of Reason Sale (EORS) is expected to attract over 20 million visitors to the e-commerce platform,

The sale is anticipated to attract 1.35 million new customers who will witness over 3 million styles from more than 8,800 brands. The number of brands participating in the sale is expected to rise by 47 per cent while the trend-first selection will increase by 50 per cent increase compared to last year.

Ahead of the sale, Myntra has onboarded several new brands, including Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances, New Balance High Heats, and Staze Cosmetics.

The e-commerce company will also showcase new collections from homegrown direct-to-consumer (D2C) brands catering to both mass premium and premium segments including Rare Rabbit, Uptownie, Damensch, Urban Monkey, Snitch, and Powerlook.

Backed by Tiger Global and Chiratae Ventures, Myntra will engage celebrities such as Shah Rukh Khan, Karan Johar, and Kiara Advani, along with over 150 influencers across the app and social media platforms for promotional activities.

To meet the rising demand, Myntra also plans to scale up its supply chain operations. This includes providing income-augmenting opportunities for thousands of kirana partners under the company’s MENSA (Myntra’s Extended Network for Service Augmentation) program, which primarily handles last-mile delivery operations for the e-commerce platform.