Fabindia opens in Mizoram

06 October 2022, Mumbai:

Fabindia has opened a store in Mizoram. The ethnic wear and lifestyle brand’s new outlet houses its clothing, homeware, jewelry, and personal care lines and has dedicated sections for men’s wear, women’s wear, and children’s wear with its latest collections for the festive season as well as casual wear options. The store also has fashion jewelry, personal care, skincare and beauty, homeware, lighting, tableware, curtains and organic foods.

Fabindia, which has opened a number of stores in autumn 2022, has also increased its focus on sustainable product lines. The brand recently launched its Tarini collection of homeware and accessories which are handwoven by the brand’s artisans. The products are made using polypropylene with acrylic yarn embroidery, sustainably sourced from cement bags procured from scrap shops which are cleaned and processed.

Following relaxation in Covid pandemic-related restrictions starting June 2021, improved customer sentiment further aided by the festive season and expansion of the retail store portfolio, the trajectory of revenues continued to improve month-on-month till year-end. Fabindia has more than 300 stores.

India is still a largely unorganised market for traditional and ethnic products but several retailers from leading department chains have been offering contemporary styling in the ethnicwear space.

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