Flipkart owned by Walmart: Rides on live commerce bandwagon

Flipkart owned by Walmart: Rides on live commerce bandwagon

14 February 2022, Mumbai:

Homegrown ecommerce company Flipkart, majority owned by US-based retail behemoth Walmart, has joined the live commerce bandwagon, in what marks the entry of one of the largest e-tailers experimenting with the medium.

Flipkart is betting big on live commerce and also actively conducting live shopping streams on its app with social media influencers.

Flipkart Group acquires Walmart India to promote wholesale business

ALSO READ: Flipkart is a firm believer in real-time transactions

It has also created a 'feed' -- similar to the one on photo and video sharing application Instagram - on its platform where prominent influencers can be seen showcasing various fashion wear that can be bought directly from the feed, according to ET's review.


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*Figures mentioned in the above article have been sourced from ET article.

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