Flipkart registers rise in online shoppers from rural areas: Report

E-commerce giant Flipkart recorded an increase in online shopping by rural consumers in 2023, as per its ‘FlipTrends Report 2023,

Fashion, lifestyle goods and electronic goods topped their list of purchases this year, says Ravi Vijaya Raghavan, Senior Vice President, Flipkart. The e-commerce company played an important role in providing its consumers an access to the latest styles in the market, he adds. .

The report studies data from over 500 million registered users. According to it, shoppers spent an average of seven hours on Flipkart’s e-commerce store this year with the business acquiring over 41 million new customers until November. 

Flipkart’s new Chat GPT-powered shopping assistance tool, ‘Flippi’ was used by over four million consumers in’ October, the month when the feature was launched. Flipkart also recorded a rise in shoppers from Tier I, II and cities including Trivandrum, Patna, Lucknow, Ludhiana, Varanasi, Ernakulam, Guwahati and Cuttack, Medinipur, and Bankura.