Indian apparel brands eye lucrative UAE market with high-quality products
05 April 2023, Mumbai
Recent research suggests that Indian apparel brands are poised to tap into the lucrative UAE market by offering high-quality products that cater to the diverse fashion preferences of local consumers. Indian companies are finding a receptive audience in the UAE's diverse and growing consumer base across multiple industries.
This trend has been further supported by the strengthening of trade relations between India and the UAE through the Indo-UAE Comprehensive Economic Partnership Agreement (Cepa), which has led to increased exports from India to the UAE. Indian apparel brands have traditionally leveraged the Middle East market to access existing and new customers and explore potential collaborations with other brands.
The UAE market offers a significant opportunity for Indian apparel brands due to its large expatriate population with high purchasing power. Additionally, Dubai's well-developed retail market, luxurious resorts, hospitable culture, and diverse attractions for weddings, events, and celebrations make it an attractive destination for Indian brands seeking to expand their global presence.
According to recent data, apparel exports from India to the UAE were valued at $1.2 billion in 2022. To further promote Indian apparel brands in the UAE, the Clothing Manufacturers Association of India (CMAI) has announced a garment trade show at the end of the year to facilitate networking opportunities for Indian apparel brands in the UAE market.
