Jaypore penetrates the Northeast market with new store in Guwahati

A renowned name in India’s artisanal and handcrafted retail industry, Jaypore has penetrated the Northeast market by opening its first store in Guwahati.
Known for its curated collections of artisanal apparel, home décor, and jewelry, Jaypore’s expansion into the Northeast marks an important milestone in the brand’s nationwide growth.
The new store offers a variety of unique, handcrafted items, each meticulously created by skilled artisans from various regions across India. It features an array of beautifully handcrafted products, from elegant apparel to intricately designed jewelry and home décor items. Each piece reflects a deep commitment to preserving India’s traditional craftsmanship while embracing modern design sensibilities.
Known for championing India’s cultural legacy, Jaypore aims to offer a more personalised and immersive shopping experience at its Guwahati location. The store's thoughtfully designed interior not only highlights the intricate craftsmanship of its products but also tells the stories of the artisans behind them. Each item on display is a testament to India’s vibrant and diverse heritage, making the store a destination for those who want to connect with the country’s cultural roots.
The Guwahati store represents a key step in Jaypore’s mission to make artisanal products accessible across India. This new venture not only makes the brand’s products more accessible to a wider audience but also provides a platform for local artisans to showcase their crafts on a national scale.