Sidhant Keshwani, Founder and CEO, Libas, says, the D2C-first women’s fast fashion ethnic brand has ambitious plans to expand its physical presence across India. Over the next 18 months, Libas aims to open around 100 to 150 stores, targeting both major metros and key smaller state capitals, such as Chandigarh and Pune.
In September, Libas will open a store in Omaxe Mall in Delhi followed by another in Ghaziabad. It also plans to open a flagship store in Karol Bagh in early October, with additional stores planned for Bengaluru and Lucknow. By the end of the year, the brand will open stores in Pune, Mumbai, Hyderabad, and more locations in Bengaluru. Beyond these initial launches, Libas plans to continue expanding its retail footprint across India in the coming year and a half.
Founded in 2004, the Delhi-based Libas specialises in modern ethnic wear, offering a range of apparel that blends contemporary style with traditional elegance. With a focus on quality and affordability, Libas caters to women of all ages, from loungewear to bridal lehengas. The brand has effectively leveraged digital platforms and D2C strategies to broaden its customer base, experiencing significant growth in recent years.
Libas’s growth has been fueled by its expanding product line, robust online presence, and strategic digital marketing efforts. In FY2025, The brand’s turnover increased to Rs 500 crore from Rs 300 crore in FY 2022. The brand’s omnichannel approach helped it grow, with around 18 stores currently operational. From September onward, Libas plans to launch three to four new stores every month.
The brand’s flagship store in Lajpat Nagar offers a wide range of products, from casual nightwear to bridal outfits. It also features an in-house stylist to assist customers, with the option for personalized consultations with a celebrity stylist by appointment. Additionally, the store offers a unique service where shoppers can book an entire day for personalised wedding and trousseau shopping.
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