Jaypore unveils new e-commerce store in the US

Traditional Indian retailer Jaypore has launched its e-commerce store in the US offering a treasure trove of handcrafted delights to the American market.

The store offers a curated selection of apparel ranging from the intricate patterns of ajrakh and kalamkari to the delicate elegance of Benarasi and chikankari. It also offers a collection of homeware, jewelry, and accessories, made with traditional techniques.

To celebrate the launch of this store, Jaypore is offering free shipping on orders over $100. And for a limited time, its ‘Shades of Love; sale will offer a 15 per cent discount on clothing and jewelry, with an additional 10 per cent off for purchases above $150.

The online store is a one-stop shop for all things Indian. It has dedicated sections for men, women, jewelry, accessories, and home, in addition to the latest collections like the springtime ‘Kashni’ collection for women. Featuring botanical prints on flowy linen-blend garments, this collection offers a fresh and whimsical take on Indian style.