20 May 2023, Mumbai
Karan Mehta to drive Landmark Group's expansion in the mass-market fashion segment. With 130+ stores and a turnover exceeding Rs 500 crore, Easybuy has established itself as a formidable player.
Mehta's extensive retail experience, including his previous roles at Pantaloons and Aditya Birla, aligns with Landmark Group's vision to elevate Easybuy's position.
Mehta Drives Easybuy's Expansion
Mehta's leadership will fuel Easybuy's goal of becoming a leading brand across all district headquarters in India. By offering affordable and trendy clothing, Easybuy aims to meet the fashion needs of young Indians. The strategic appointment positions Easybuy for further growth, particularly in Tier II and Tier III cities, solidifying Landmark Group's confidence in the brand's potential. With Mehta at the helm, Easybuy is well-equipped to amplify its brick-and-mortar presence, while Landmark Group strengthens its position as a prominent player in the super-value fashion market.