Myntra acquires distribution and management rights for UK brand Next

A prominent e-commerce player, Myntra has recently acquired the distribution and management rights for the esteemed UK-based fashion brand, Next. This strategic move grants Myntra the exclusive rights to distribute Next's products and establish branded stores across India.

Under the franchise agreement, Myntra's B2B entity will spearhead the establishment of Next-branded outlets throughout the country. These stores will offer an extensive array of apparel for men, women, and children, both in physical locations and online.

In light of this collaboration, Next has outlined plans to inaugurate 8-10 stores in key Indian cities such as Delhi, Mumbai, and Bengaluru over the coming years.

Notably, since its debut on the Myntra platform last year, the brand has witnessed a
significant surge in demand, effectively doubling its presence.

Simon Wolfson, CEO, Next, remarks, his company is hugely excited to be working with Myntra in one of the world’s fastest-growing markets and looks forward to seeing what can be achieved together.

Furthermore, Next aims to introduce a selection of its owned brands, including Reiss, Lipsy, Joules, FatFace, Jojo Maman Bebe, Love and Roses, and Friends Like These, to the Indian market through the Myntra platform. This expansion reflects Next's commitment to catering to the diverse fashion preferences of Indian consumers.