18 February 2022, Mumbai:
Myntra has launched a new global sportswear brand-New Balance, on its platform. The brand offers products that blend function with fashion for everyday use and also athletic purposes.
On Myntra, it will host a range of products from footwear to apparels, bags and sports accessories for both men and women. The range will include the Vazee range of sneakers, inspired by marathons in the 1910s.
The brand will offer 50+ SKUs, which will be increased to 100+ in the upcoming months.
Sharon Pais, Chief Business Officer, Myntra says, New Balance’s partnership with Myntra will open up the domestic sports and fitness market for the brand.
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It will also offer Myntra’s customers a leading brand in global sports and fitness domain.
The brand will have a high visibility on the Myntra app besides a substantial presence on Myntra’s social and liver commerce platforms, Myntra Studio and M- Live.
In addition, the brand also has a dedicated store on M-Mall for shoppers to seamlessly browse through its large collection of styles and designs.
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