09 December 2021, Mumbai:
Myntra has launched an app to appeal to Gen Z shoppers. Style Cast is a curated shopping platform with over 60 fashion brands. It been designed to offer unique and absorbing experiences to customers aged 16 to 25. Brands featured on the online store include H&M, Urbanic, Trendyol, Misguided, DeFacto, Mango, JC Collection, Forever New and Forever 21. Style Cast is Myntra’s one of the biggest initiatives to bring global trends to the Indian market for young fashion-forward shoppers who are known to have edgy and high on-trend fashion choices, says Myntra’s chief business officer, Sharon Pais.
Style Cast caters to the unique fashion preferences of Gen-Z customers with over 3000 styles. It features three curated multi-brand segments with the themes: Winter Wonderland, Winter Crush, and Romanticism. The shopping segment has both a budget and a premium section to cater to multiple price points. Myntra is Flipkart’s fashion arm.
The business is working with established and smaller influencers to promote its garments and accessories to a Gen Z audience. In tandem with the launch of Style Cast, Myntra has launched a new range of influencer-led engagement and promotional activities across its social media platforms including Instagram.
