Nykaa expands offline with debut store in Aurangabad

Mumbai-based beauty giant Nykaa has made its debut in Aurangabad by bringing its diverse range of beauty products and expert advice to a new audience. Located at Nirala Bazar, the new store boasts of an extensive selection of popular brands like Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, etc.

This expansion comes on the heels of Nykaa's strong financial performance, with a 50 per cent increase in consolidated net profit to Rs 7.8 crore in Q2 FY23. The company operates over 180 stores across formats like Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks.

With its debut in Aurangabad, Nykaa continues to tap into the growing demand for beauty products in India, particularly outside major metropolitan centers. The store's arrival is sure to be met with enthusiasm by beauty enthusiasts in the city, offering them convenient access to a curated selection of top brands and expert guidance