Pernia's Pop-Up Shop plans to launch a new store in the Ismail Building in the Fort area of Mumbai.
Previously occupied by Zara, the 59,350 sq ft space is designed to elevate in-person luxury shopping experience by showcasing a significantly wider range of designer items under one roof.
Abhishek Agarwal, Founder, Purple Style Labs, which acquired Pernia's Pop-Up Shop in 2018, explains, the new store will feature nearly 5,000 pieces for customers to browse.
As a multi-brand retailer, the expansive space will allow Pernia's Pop-Up Shop to introduce a shop-in-shop concept, featuring curated designer sections. Previously, the retailer organized stock by rack due to limited space in its smaller stores, notes Agarwal. This store will utilize a floor-by-floor layout, making it easier for customers to find specific categories without having to navigate all five floors, he adds.
Pernia’s pop-up shop currently has stores at Kala Ghoda, Bandra and Juhu in Mumbai alongiwth Mehrauli in Delhi and Grosvenor Street in London. The brand has taken a very confident approach with this new store in Fort, says Agarwal. The experience it will offer of customer engagement and in-person shopping can never be replicated, he adds.
