Raymond Lifestyle launches new digital campaign to promote new Linen range
To capitalize on the fabric’s growing popularity in summer, Raymond Lifestyle has launched a new digital campaign to promote its Raymond Linen range.
The campaign aims to strengthen Raymond's position as a leader in the linen market, promoting a lifestyle of mindful living through fashion. It positions the new linen collection as a must-have for those who value both style and comfort, emphasizing the fabric’s versatility and ease as temperatures rise.
Launched on YouTube, the campaign uses a visual narrative focusing on relaxation, connection, and personal expression to capture the essence of linen. Set against tranquil summer landscapes, the video showcases the collection's relaxed silhouettes, classic stripes, pastel hues, and detailed patterns, designed for a variety of occasions. Featuring lush forests, peaceful fishing spots, and serene walks, the imagery was carefully chosen to highlight linen's natural ease and timeless appeal.
Positioned as a premium option in the Indian menswear market, Raymond Linen aims to combine high-quality craftsmanship with understated luxury, catering to consumers seeking both style and breathability in warm weather, according to the brand. The new campaign is being rolled out across digital platforms, bringing Raymond Linen's summer-ready collection to a broader audience. Through this initiative, the brand continues to shape the evolving menswear scene, tapping into the increasing demand for breathable fabrics.
