01 February 2022, Mumbai:
Brand licensing arm of Reliance Industries, Reliance Brands has entered into a joint venture with designer Rahul Mishra to launch a new brand.
This is the second such partnership that the company has forged in about a month. Earlier in December, Reliance Brands had partnered with designer AnamikaKhanna, under which it plans to develop fashion brand 'AK-OK’.
The new brand to be developed with Rahul Mishra, besides the ready-to-wear apparel segment, will gradually expand to other fashion categories such as accessories, footwear, home, beauty, and jewellery.
Rahul Mishra will lead the creative direction of the new brand as Creative Director. Mishra, who is known for championing traditional India craft, is the first Indian designer to showcase at Paris Haute Couture week and had Woolmark Prize at Milan Fashion Week in 2014.
His eponymous couture label has two flagship stores in India and a national and international distribution channel.
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