05 November 2022, Mumbai:
Reliance Retail has opened Reliance Centro in Mumbai. This is the retailer’s fashion and lifestyle department store, is spread over 60000 sqft across three floors and offers more than 300 Indian and international brands across apparel, footwear, cosmetics, lingerie, sportswear, luggage, and accessories.
The first such Reliance Centro store has opened in New Delhi. With Reliance Centro the company aims at strengthening its reach across the country and targeting mid-premium segment customers. The New Delhi store is spread across an area of 75,000 sqft and hosts more than 20,000 style options for all seasons and ages.
Reliance Retail has set its eyes on the beauty and personal care market in India after dominating the apparel retail segment in the country. India’s beauty retail market is driven by a higher propensity to shop online owing to increased internet penetration as well as a large millennial and gen-Z population with aspirations and growing disposable incomes. Reliance Retail is also inclined towards a multi-brand beauty retail concept for more mass market brands.
Earlier this year, Reliance Retail signed a long-term franchise agreement with American apparel major Gap after the latter terminated its franchise agreement with Arvind Lifestyle Brands in 2021.
