23 April 2022, Mumbai:
In a strong boost to its ‘Handmade in India' programme, Reliance Retail today announced that it is embarking on several new initiatives aimed at showcasing authentic handcrafted products and promoting the rich Indian art forms globally.
_large.jpeg)
ALSO READ Reliance Retail: Set To Launch Store Format 'Swadesh'
The initiatives are designed to help revive various traditional Indian art and craft forms, and provide a sustainable livelihood for hundreds and thousands of artisans and craftsmen in the ecosystem.
The programme is being spearheaded by Reliance Retail’s handicrafts brand Swadesh, which envisages an artisan-only dedicated store format for Handcrafted products from across the country.
RELEVANT NEWS Reliance Retail: Consolidates Inner-wear Portfolio
The first Swadesh store is expected to open in the second half of the current year and will house a wide range of products including handmade textiles, handicrafts, agriculture products, and other artisanal merchandise sourced directly from artisans.
Our standalone handicrafts destination store format, Swadesh is now on the anvil and will present India through its Art and Crafts and it will showcase everything from Apparel, Home Textiles, Home décor, Furniture, Jewellery, Wellness products and more,” says Isha Ambani, Director, Reliance Retail Ventures Ltd.
Reliance Retail and Reliance Foundation have also aligned to identify core epicentres for the various indigenous crafts and will set up RiSE centres, added Isha Ambani.
This endeavour has only become more sharply focused with the conceptualization of a new Swadesh platform under the lifestyle and fashion segment.
Join our community on Linkedin
