Saundh to expand retail footprint

Luxury fashion brand Saundh aims to expand its retail footprint across India by opening 50 stores by the end of next fiscal year. The brand also plans to set up at least three experiential flagship stores in major metros.

Currently, Saundh has 33 operational stores across India. It is present in 19 cities including all leading metros. From opening 10 stores in its first two years to an additional 17 in the last year, the brand’s expansion is a testament to its market acceptance. It now plans to penetrate deeper into selected Tier II cities that support its e-commerce customer base.

Apart from its D2C website, the brand is available across luxury marketplaces online and offline, including Aza, Ogaan, and Nykaa, amongst others. As of now, e-commerce revenue contributes 7-8 percent of the overall business. The brand plans to increase this to upto 15-18 per cent of the business, states Sarabjeet Saluja, Founder.