Shoppers Stop & Cadbury Dairy Milk Silk join hands for Valentine’s Day
07 February 2023, Mumbai
Shoppers Stop and, Cadbury Dairy Milk Silk has collaborated to make Valentine’s Day special with the campaign Silk’s Unforgettable Love Tips.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication of Shoppers Stop stated on this momentous occasion, “Shoppers Stop has always been the go-to place for buying the perfect gift for all occasions".
Vikram Karwal, Sr Dir., Marketing, Mondelez India, commented on this initiative; “Over the years, Cadbury Dairy Milk Silk has become synonymous with Valentine’s Day, and every single year the consumer connect with the brand continues to improve at the back of relevant narratives/moments and, we are quite confident that we will be able to take the celebrations a notch higher this Valentine’s Day.”
