04 October 2023, Mumbai

CAMLA Barcelona, the esteemed fashion powerhouse renowned for its unique designs and top-tier quality, is poised to revolutionize the Indian fashion scene with a sweeping expansion strategy. The brand's bold move marks a pivotal moment in its journey, aiming to create a broader fashion horizon.

Set to go

CAMLA Barcelona is set to inaugurate 10 new exclusive retail outlets, strategically positioned to bolster accessibility and embrace a diverse customer base.

With an established presence in over 100 shop-in-shop retail spaces and the online platform glamly.com, the brand's expansion blueprint is meticulously crafted to introduce its exquisite collections to a wider audience of fashion aficionados.

Retail footprints

The expansion plan focuses on metropolitan areas, Tier 1 and Tier 2 cities in India, catering to the dynamic fashion preferences prevalent in urban settings. This strategic move deepens the connection between CAMLA Barcelona and its stakeholders, showcasing the brand's growing influence.

Akhil Jain, Executive Director of Jain Amar Group, expressed enthusiasm, affirming the commitment to delivering exceptional fashion experiences. The expansion is not just an extension of CAMLA Barcelona's footprint but a promise to weave a more diverse narrative within the ever-evolving fashion industry.

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30 September 2023, Mumbai

Diesel, the renowned fashion and lifestyle brand, has unveiled its inaugural outlet in Gujarat, nestled within Ahmedabad's Palladium Mall.

This fashionable haven boasts an extensive assortment of denim attire, footwear, and accessories catering to all age groups, from men and women to kids.
About Brand

Globally, Diesel commands a prominent presence with a staggering 5,000 points of sale, including an impressive count of 400 mono-brand boutiques, with 37 of these located in the United States.
In India, Diesel aligns itself with Reliance Brands, making it one of the prestigious 50 international brands under their purview.

This strategic partnership signifies the brand's growing footprint in the dynamic Indian market, promising an exciting fusion of Italian style and Indian panache for fashion aficionados in Gujarat and beyond.

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04 October 2023, Mumbai

Barcelona, the acclaimed menswear brand, has unveiled its inaugural physical store in Surendranagar, Gujarat, marking a strategic move to embrace non-metro locations.

The brand's exclusive outlet is situated within the Citi Center Complex in Crozwy, offering an array of both casual and formal attire.

Spotlight

One of the standout features of this new store is its dedicated denim section, boasting a diverse range of washes and cuts to cater to varying tastes. Shoppers can also explore an assortment of graphic t-shirts, autumn-ready flannels, stylish button-downs, and versatile chinos.

Outlines; Barcelona's recent store openings, including its sixth store in Patna and debut in Hamirpur, highlight the brand's commitment to expanding its presence across India.

Founder Jaimin Gupta, who introduced Barcelona in Ahmedabad in 2015, has ambitious plans for the future, including an impending initial public offering and diversifying its product offerings as it continues to thrive in the market.

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Cover Story, the popular women's fashion brand, has expanded its retail presence with a new exclusive outlet in Pune. Situated within the bustling Phoenix Mall of the Millennium, this store boasts a comprehensive selection of trendy western casual and occasion wear. The launch coincided with the unveiling of Cover Story's autumn collection, showcasing their commitment to staying ahead of fashion trends.

This development comes as part of Cover Story's strategic expansion, following the recent opening of their third brick-and-mortar store in Mumbai's Phoenix Market City mall in Kurla. The brand, a subsidiary of Reliance Retail Ventures Limited, traces its design inspiration to a London-based studio.

Phoenix Mall of the Millennium, which opened its doors to the public on September 1st, is rapidly becoming a fashion hub in Pune. With a sprawling 15-acre land parcel, it houses a diverse array of Indian and international fashion and beauty brands. Cover Story's latest outlet is set to further enhance the mall's appeal to fashion-forward shoppers in the city.

Soktas, the renowned cotton fabrics brand under the Grasim Industries banner and a part of the Aditya Birla Group, has proudly unveiled its first exclusive brand outlet in India, situated in Jayanagar, Bengaluru. The grand opening featured the presence of Darling Krishna, a prominent figure in Kannada Cinema, and Jasvinder Kataria, COO of Domestic Textiles at Grasim Industries, Aditya Birla Group.

Soktas is set to redefine the fashion landscape with its exceptional range of premium cotton shirting fabrics, meticulously crafted from 100 percent premium cotton and natural blends. Each fabric piece is created with utmost care, using top-quality yarns, ensuring impeccable finishing and a luxurious tactile experience.

Spanning across 1000 square feet and two levels, the Jayanagar outlet is designed to provide customers with an immersive shopping experience, offering a diverse selection of fabrics to cater to various fashion preferences and bespoke tailoring needs.

Soktas' strong commitment to responsible sourcing and ethical practices is evident through its certifications, including GOTS, OEKOTEX, and ISO – 9001. With over 3000 premium multi-brand fabric outlets across India, the opening of Soktas' exclusive outlet in Jayanagar marks a significant milestone in the world of luxury fabrics, offering an array of multi-weave patterns, including premium jacquards, fil-coupe jacquards, and clip dobby fabrics, among others.

27 September 2023, Mumbai

Sculpting a lean and mean look with a strategy focus on its six core strong brands to drive its business forward has greatly helped.

About Brand

Arvind Fashions as India’s leading apparel makers to shake off a bulk of unprofitable businesses and be back at the top of the game once more.

Recent change in strategy has added a massive Rs 1,365 crore to topline profits in FY23 while closing the year with a Rs 4,421 crore revenue and net profit of Rs 37 crore. This is in stark comparison to a loss of Rs 267 crore in 2022 where the top-line profits were just Rs 3,056 crore, despite the post-Covid buying splurges.

When the bandwagon of 27 apparel brands threatened to topple over, Arvind Fashion strategically decided to focus on its strongest six brands: US Polo Association (USPA), Arrow, Flying Machine, Tommy Hilfiger, Calvin Klein, and Sephora.

Suffering losses over Covid years, the company had discontinued unprofitable businesses such as GAP, Nautica, Elle, Izod, Hanes, New Port, and The Children’s Place over the last two years. The company also sold off its value-fashion retail chain Unlimited which included 74 value fashion retail stores across South and West India to V-Mart at an estimated Rs 150 crore in 2021 which helped recover the capital employed in the business and other assets.

In FY21, Arvind focused on cost reduction by 40 per cent which converted to an estimated Rs 540 crore across rentals, warehouse, manpower optimization as well as getting rid of loss-making ventures.

US Polo sales lead the current bandwagon

Kulin Lalbhai ,Vice-Chairman and Non-Executive Director of the company – who has been driving new initiatives in the consumer businesses – has opined the main focus would be on the flagship USPA casual wear brand, where the current turnover of around Rs 1,800 crore may even reach Rs 2,000-crore mark by the end of this fiscal year driven by a strong marketing, retail and e-commerce push.

Going great guns

Sales of USPA apparel may jumpstart India to the second spot in the global market-- where the current order of line-up is the US and Turkey followed by India for the next three to five years with this kind of all-round marketing hype.

Other strong brands such as Arrow, Flying Machine, Tommy Hilfiger and Calvin Klein are also in the Rs 500-crore revenue club while gunning for the Rs 1,000-crore top-line mark in the next two to three years. Arvind is all set to launch an online beauty store for Sephora, which is doing phenomenally well with an annual turnover is around Rs 300-400 crore and plans to do even better with its online license.

Aims at 12-15% CAGR over the next three years

As per recent earning calls, Arvind Fashions is hoping to achieve a 12-15 per cent CAGR in terms of turnover over the next three years, while using a mix of online and offline distribution channels.

However, the profit-making flagship brands of US Polo and Tommy Hilfiger, which account for nearly 80 per cent are plodding along just fine with a 2 per cent rise in overall revenue while its emerging brands Calvin Klein and Sephora have shown a 15 per cent increase in quarterly revenue.

Chip in

Even the footwear and kids-wear segments witnessed a year-on-year growth of 30 per cent and 12 per cent over the last two years respectively.

From starting as a denim-manufacturing company in the 1970s when the powerloom sector challenged big mills with the ability to make cheaper garments, Arvind has survived by evolving into a super power house keeping in the profitable businesses while cutting out the flak.

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