Second edition of MensXP’s shopping festival scheduled from October 15
13th October 2021, Mumbai:
The second edition of MensXP’s month-long online shopping festival will be held from October 15, 2021. The online event, organized by men’s fashion and lifestyle e-commerce platform ‘Newhood Shopping Festival’ will cover product categories like fashion and lifestyle goods, skincare, footwear, homewares etc. As per Fashion Network, the sale will be attended by MensXP’s private label brands including MensXP Mud, Fraternity, Mojama, MensXP Basics along with other popular brands like Beardo, True Elements, Mr Wonker, Wahl, Neemans, etc. It will offer facilities like free shipping and additional discounts on prepaid orders.
Owned by Times Internet, a part of the Times Group, MensXP was launched by Ankur Bhatia and Angad Bhatia in 2009 and currently retails over 250 brands across categories. It is India’s largest online men's lifestyle brand with over 15 million monthly active users on site and an average monthly reach of 45 million on its social media assets Its philosophy of “Newhood” has enabled MensXP to grow an inclusive community of progressive men that is reshaping the cultural norms of masculinity by driving conversations that no-one else would dare to.
In 2019, MensXP ventured into commerce with a curated marketplace and later entered the men's grooming products segment with its clean premium men’s beauty brand, ‘MensXP Mud’. MensXP is part of the Indiatimes Lifestyle Network, which also includes Indiatimes.com, iDiva.com and Whatshot.in.