Start-Up Hits: 1637

Birla Group's TMRW targets IPO, expands offline

Start-Up Hits: 1637
Birla Group's TMRW targets IPO, expands offline
Start-Up Hits: 1637

21 June 2023, Mumbai

TMRW aims to be part of India's growing D2C market; Aditya Birla Group's D2C startup TMRW aims for a future public listing and offline expansion. Led by Aryaman Vikram Birla, the platform plans to onboard external investors for its upcoming IPO.

'House of Brands' entity

TMRW, a wholly-owned unit of Aditya Birla Fashion and Retail Ltd (ABFRL), aims to create a 'House of Brands' by investing in online-born brands with substantial online sales. It intends to acquire and nurture over 30 innovative fashion and lifestyle brands. TMRW has already acquired eight brands, including Bewakoof and Urbano, spending a total of ₹289 crore on majority stakes.

Balancing online and offline presence

While TMRW emphasizes digital opportunities, it also recognizes the importance of offline presence for larger brands. The company plans to grow omnichannel opportunities to cater to customers across various channels.

IPO plans are long-term

TMRW's long-term IPO plans align with its strategy to gradually establish an offline presence for brands that require it.

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