D2C brand launches resale initiative to promote sustainability

16 March 2023, Mumbai 

Chumbak, the popular lifestyle and accessories D2C brand, has made a significant move towards sustainability by partnering with circular technology product Relove.

The new initiative will allow Chumbak's customers to resell their pre-loved products on the brand's e-commerce store, further promoting the idea of sustainability. This launch is in line with the brand's core values of embracing sustainability and reducing wastage.

Chumbak was launched in Bengaluru in 2010. The brand's mission is to make contemporary Indian design accessible to everyone through homeware and lifestyle accessories. By manufacturing their products locally, the brand is positively impacting community livelihoods across India.

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