Sharktank India: CMM - Your Foot Doctor

03 February 2022, Mumbai:

About Company

CMM, CMM formerly known as Colour Me Mad. It has always used colours to differentiate its footwear and bring it to life with its patented printing technology.

Trishla Surana is the Founder of this firm which specializes in pain relief footwear and insoles has looked up to Birkenstock for its bold approach and adoption of cork in footwear.

She further adds, ‘Our insights proved that Indian customers want footwear that is extremely soft and comfortable the moment they wear it. That led us to invent our CMM patented insoles, which are attached to the cork footbed.

So, not only are we providing them with the benefit, ergonomics, and support of cork footbed but also the cushioning of medical-grade insoles’.

Core Philosophy

The world is divided into those who love Birken's and those who are wondering what Birken's are.

Birkenstock is an iconic brand from Germany that has helped the world discover cork beyond wine bottles.

Birkenstock invented the use of cork footbed made from cork oak trees and has revolutionized the way the world looks at cork footwear.

 When one wears cork footwear, his/her bodyweight gets distributed evenly, ensuring pain relief and improvement in posture. Cork is also a shock-absorbing material and thus safeguards the foot, ankle, and knee joints.

These benefits of cork and cork footbed are not known to the general public, and one can be mesmerized by its look and texture, because of which it is also popularly referred to as ‘Nature’s Leather’.

CREDITS: CMM

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