04 July 2022, Mumbai:
According to sources about a quarter of the new customers for the entire Flipkart group driven by its one-year-old social commerce app, namely Shopsy.
In 2022, Flipkart plans to scale up its new launches as opposed to continuing to launch new retail services.
RELATED NEWS Shopsy launches new campaign with Sara Ali Khan
ALSO READ Flipkart plans to expand its value platform Shopsy
Shopsy was launched in July 2021 as a social commerce platform that connects consumers to products through resellers and also gives resellers a platform on which to earn money through sales.
It focuses on products in the value segment of the market and categories include fashion, beauty, and electronics, among others.
As India’s social commerce market is booming, Shopsy represents Flipkart’s plan to tap into this growth opportunity. Shopsy is currently growing at a rate of over 20 percent to 30 percent on a month-on-month basis.
CREDITS: ET
Advertise in FAIR EXPRESS 2022
Join our community on Linkedin
