26 December 2022, Mumbai
Over 82 lakh fashion and lifestyle products from over two lakh sellers were sold during Flipkart’s End of Season Sale (EOSS), December 7 to 12, 2022.
Customers from Bangalore, New Delhi, Hyderabad, Kolkata, Mumbai, Pune, Chennai, Lucknow, Gurgaon and Guhawati shopped the most. Over 14 orders were placed every minute. Most shoppers belonged to the age group of 25 to 35 years.
With the ongoing wedding season, as customers across the country are embracing latest trends, the End of Season Sale clocked over 38,000 cocktail dress orders with saris, jewellery sets, handbags, lehengas and men’s blazers and suits dominating demand. With increased fashion consciousness in the country, this edition witnessed maximum demand from T3 plus markets.
Flipkart used tech interventions to enhance the shopping experience and bring more customers onboard, while expanding the market reach for lakhs of sellers, micro, small and medium enterprises and regional and national brands. Flipkart has introduced a series of programs for the benefit of the seller ecosystem.
The e-commerce marketplace encourages sellers who have achieved tremendous growth on the platform by giving away annual awards. Sellers are recognized across categories like mobile, fashion, shopsy, and BGMH. Some of the key parameters considered to reward and recognize the sellers include GMV, units, reliability, quality, and speed.
