15 March 2022, Mumbai:
Will offer over 20,000 styles from more than 100 domestic and international brands, specific to teen fashion Key categories include Athleisure, Denim wear, Innerwear, Casual wear, Party wear, Ethnic wear, Footwear and Accessory Brands on the ‘Teens Store’ include renowned names like UTH by Roadster Life & Co., Justice, H&M, HRX, Nike, CK, Adidas, and Mango teens, offering the latest fashion trends, styling tips, and ensembled looks.
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Walmart-owned online fashion retailer Myntra has launched a one-of-its-kind, dedicated shopping alley for teenagers on its platform called ‘Teens Store’.
“As a platform that holistically caters to the fashion needs of all, Myntra is pleased to pioneer the creation of a unique teen-specific offering, solving for a gaping need for teens, a fashion-forward discerning cohort and meaningfully engaging them early in their life cycle,” said Jubi Samuel, senior director, category management, Myntra.
“We are dedicated to working with existing and prospective brands on our platform to create unique experiences for teenagers by truly understanding and catering to their varied needs.”
The new ‘Teens Store’ will be promoted through an array of avenues including influencer marketing and social commerce. Myntra Studio and M-Live will also play a major role in amplifying visibility for the proposition.
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CREDITS: APN news Business Standard Indian Retailer (The news article has not been edited by DFU Publications staff).
