NEU Day @Tata Digital: Super App Neu arrives

08 April 2022, Mumbai:

Tata Digital's Super App Neu is open for Biz at last.

Akash Banerjee to head content arm

After several delays, Tata Group finally launched its much-awaited super app Tata Neu for the public on Thursday.

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Tata Neu-Live The Neu

"Tata Neu is an exciting platform that gathers all our brands into one powerful app." Tata Sons chairman N Chandrasekaran said in a LinkedIn post, "Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata."

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Tata-owned brands including BigBasket, 1mg. Croma, AirAsia, IHCL, Qmin, Starbucks, Tata Cliq, Tata Play, and Westside will be available on the super app initially. he said. Vistara, Air India, Titan, Tanishq, and Tata Motors will be added soon.

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CREDITS: ET Dt 08-04-2022 (The news article has not been edited by DFU Publications staff).