Nykaa acquires e-commerce platform Little Black Book

Nykaa acquires e-commerce platform Little Black Book

22 June 2022, Mumbai:

Online beauty and fashion marketplace Nykaa is acquiring the Chriatae-backed fashion e-commerce and discovery platform Little Black Book.

As per a Tech in Asia report, the deal will strengthen Nykaa’s content creation in India and complement its lifestyle and home-décor categories.

It is the latest in the series of investments by the e-commerce platform to boost its product range.

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The firm recently acquired and made various investments in skincare brand Earth Rhythm, wellness brand Nudge Wellness and women’s sportswear brand Kica.

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Nykaa also plans to acquire Times Internet-owned men’s lifestyle brand MensXP.

The e-commerce platform has been raising funds for these acquisitions since 2019.

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