Nykaa Brings Glamour to Hyderabad with Revamped Beauty Bars


02 October 2023, Mumbai

Nykaa's Beauty Bars triumphantly returned to Hyderabad's Sarath City Mall, drawing over 200 beauty enthusiasts.

Wow Factor

Renowned makeup artist Aliya Baig led an exclusive masterclass, sharing tips using brands like Maybelline New York, Huda Beauty, Innisfree, Nykaa Cosmetics, NYX Professional Makeup, and Kay Beauty. Nykaa offered transformative makeovers with essential beauty products.

Hyderabad's own makeup expert, Tripti Malhotra, showcased a versatile day-to-night festive look. She prepped the model's skin with Innisfree's Vitamin C Serum, NYX Professional Makeup's Primer, and Nykaa Cosmetics' Matte to Last foundation.

Cheeks gleamed with Maybelline New York's Masterchrome highlighter mixed with Kay Beauty's Crème Blush.


The eyes sparkled with Huda Beauty's Empowered Eyeshadow Palette and NYX Professional Makeup's Ultimate Shadow Palette, accentuated by Maybelline New York's Kajal and Mascara. The final touch was Nykaa's Matte To Last Lipstick in shade Janhavi and Kayali Vanilla 28 perfume.

Nykaa's spokesperson expressed excitement about bringing beauty closer to consumers and hosting more Beauty Bars across cities.

Nykaa's Beauty Bars provide an interactive platform for beauty enthusiasts to explore trends, engage with top brands, and meet experts in their city. Follow @MyNykaa on Instagram for this journey into timeless beauty and glamour.

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