19th February 2022, Mumbai:
Nykaa Fashion has launched a new accessories label - IYKYK that boasts of its own unique monogram which combines the letters in a circular form,
Designed to look both sophisticated and fun at the same time, the monogram embodies the brand's core philosophy it incorporates the solid form of the logo but at the same time it is open to interpretation, perfectly mirroring the acronym; If You Know You Know!
The brand is the latest in Nykaa Fashion's stable of widely loved consumer brands such as Pipa Bella, Nykd by Nykaa, Gajra Gang, and RSVP.
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All the IYKYK bags and accessories are made using PU leather as a conscious decision to offer more environment-friendly options to our consumers as they adopt the rules of eco-responsibility on their own terms.
IYKYK's product portfolio celebrates free-spiritedness and stylish nonchalance through each design and the bags, and shoes will appeal to anybody wanting to make a fashion-forward statement through their accessories.
The distinct designs and neutral shades make these accessories both edgy and timeless. The offering spans from flats, stilettos to bags, which are all completely made from PU leather and available in a range of earthy and neutral palettes.
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