27 July 2022, Mumbai:
Premium personal care retailer Nykaa brings makeup, cosmetics & beauty product offers, and international haircare brand Aveda plan to open their joint shop and salon after opening their first in Bengaluru in spring.
Premium personal care retailer Nykaa has remained unaffected by the consumption slowdown as consumers are not yet cutting back on discretionary items like skincare and cosmetics.
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The e-commerce company for beauty, wellness, and fashion products has partnered with over 3,000 brands and 22 global brands who sell their products on Nykaa’s platform.
Most of Nykaa’s huge portion of sales comes from smaller towns in Tier II and III cities as consumer behavior in these towns mimics that in big cities due to growing access to social media.
(Fashion Network Report)
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