Snapdeal will offer RuPay cards in collaboration with BoB Financial and NPCI
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15 January 2022, Mumbai:
Snapdeal, a multi-brand e-commerce company, has announced the launch of a new credit card in collaboration with Bank of Baroda's subsidiary BoB Financial Solutions and National Payments Corporation of India.
TNN stated that Snapdeal has offered RuPay credit cards, which are contactless and co-branded with BoB Financial and NPCI, as part of its new relationship.
Consumers in non-metro areas, particularly smaller cities, would benefit from the credit cards, which are meant to make internet buying easier. Customers will be able to apply for the new credit card in March of this year, and it will include incentives and bonuses for purchasing on Snapdeal.
According to TNN, Snapdeal's president Himanshu Chakrawarti stated, "The synergies of this cooperation would assist expedite the adoption of digital payments, especially among customers residing beyond India's metros and tier-1 cities.
" Snapdeal's consumer base is primarily non-metro because it concentrates on things such as fashion and leisure goods in the value sector of the market. Outside of metros, over 86 percent of Snapdeal's clients live, and many non-metro shoppers buy for value items online.
Snapdeal also just debuted a 'Style it Up' video series on its social media sites, including Facebook, to promote its fashion offers through entertaining video content.
The video series demonstrates how to dress everything from traditional to Western attire with Snapdeal's fashion section of its e-commerce store's merchandise.
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