21 April 2023, Mumbai
Armour Heavy (AH), the brand, which was established in January 2022, intends to provide high fashion garments made from high-performance materials. In order to create a top-notch line of athletic clothing, AH plans to take advantage of the neighborhood environment.
The Indian Army, NSG, and special forces are the recipients of its premium tactical equipment sales. Also, AH is expanding its footprint in traditional retail to fill up any gaps in tier II cities where going shopping online is still not the first option.
Armour Heavy received a pre-seed funding for the performance clothing brand Rs 1.6 crore and was driven by India Accelerator. AH intends to use the capital to expand its operations, widen its internet audience, and improve research and development for upscale performance apparel.
The business reported that it made Rs 1.8 crore in total sales last year. It is currently valued at Rs 20 crore.
