Tech boosts fashion shopping


13 June 2023, Mumbai

Flipkart, a leading e-commerce platform in India, highlighted the transformative impact of technology interventions like Image Search, Video Catalog, Virtual Try-Ons, Video Commerce, and Navigated Experiences on fashion shopping.

Technology Interventions Propel Fashion Shopping

This influence was particularly evident during their recent End of Season Sales, which concluded on June 7th. Customers displayed significant interest in leveraging these advancements to access top fashion brands.

Navigated Experiences Gain Popularity

Notably, Video Commerce experienced a remarkable twofold growth in unique visitors compared to the previous month, with customers spending nearly double the time on the app compared to other shopping methods.

Enhance Online Fashion Experience

Flipkart Fashion emphasized the enriched online fashion experience these innovations provide, especially for first-time shoppers. Flipkart also reported that Bengaluru led the pack with the highest number of shoppers, followed by New Delhi, Hyderabad, Pune, and Kolkata.  

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