18 July 2023, Mumbai
The Indian Garage Co., renowned for TIGC, its best-selling men's wear brand, takes a significant stride towards becoming a 'House of Brands' entity with the introduction of 'FreeHand,' an exclusive fast fashion brand for women.
Expands its portfolio
With a focus on affordability and style, FreeHand aims to revolutionize the fashion landscape, catering to women across India, especially in tier 2 and 3 cities.
Embodying the concept of 'Freedom of Choice,' the brand empowers women to express themselves and make decisions that align with their individuality and aspirations.
Spectacular array
Offering a diverse range of trendy and budget-friendly casual wear, FreeHand includes dresses, tops, skirts, trousers, and accessories. Priced between Rs.299 and Rs.999, the brand strikes a perfect balance between quality and accessibility, catering to women from various backgrounds.
Convenience above all
The Indian Garage Co., expresses confidence in FreeHand's success, stating the brand inherits its commitment to delivering high-quality products at affordable prices.
With a digital-first approach, FreeHand targets GenZ women, offering them a convenient online shopping experience on platforms like Myntra, Ajio, Flipkart, and TIGC.in.
