Uniqlo launches Spring/Summer 2024 campaign for the Indian market

Renowned global apparel retailer under Fast Retailing Co, Uniqlo has unveiled its much-anticipated spring/summer 2024 campaign tailored specifically for the Indian market. Dubbed 'Summers are for Linen', the campaign features the popular actor Katrina Kaif.

In this campaign, Kaif will endorse Uniqlo's linen collection, showcasing an array of breathable and lightweight garments including shirts, cotton tapered pants, jumpsuits, and more.

Kaif states, in scorching summers, it's essential to opt for fabrics that are both breathable and lightweight. Uniqlo's linen collection ensures comfort and coolness throughout the day. The collection is also versatile and offers timeless style suitable for any occasion – whether it's work or leisure."

Nidhi Rastogi, Marketing Director, Uniqlo India, adds, complemented by Katrina's timeless charm and elegance, the versatility of the linen collection is expected to strike a chord with the company’s diverse customer base.

The campaign rollout will encompass various media channels, spanning print, digital, outdoor advertising, and in-store promotional materials, ensuring widespread visibility and engagement among consumers.