12 June 2023, Mumbai
Birla Cellulose, a unit of Grasim Industries Limited and part of the Aditya Birla Group, proudly unveils its latest innovation, Birla SaFR, at ITMA 2023 in Milan, Italy.
This groundbreaking product signifies a major milestone in Birla Cellulose's strategic vision to provide cutting-edge solutions for the technical textile industry.
Innovative, Sustainable, and Eco-Friendly
Birla SaFR is a phosphate-based, inherently flame-retardant, sustainable cellulosic fibre that excels in producing flame-retardant fabrics, thanks to its exceptional performance and environmentally friendly characteristics.
On June 10th, Birla SaFR was launched at ITMA Milan by the Honorable Minister of State for Textiles (India), Mrs. Darshana Vikram Jardosh, in the presence of Secretary (Textiles), Mrs. Rachna Shah, H.K Agarwal, Managing Director of Grasim Industries Ltd, and ManMohan Singh, Chief Marketing Officer of Birla Cellulose.
Birla Cellulose Introduces Birla SaFR
This revolutionary breakthrough establishes Birla Cellulose as a leading innovator in sustainable textiles, setting a new standard for flame-retardant fibres.
Crafted with meticulous precision, Birla SaFR is the result of extensive research and development, driven by a deep understanding of industry needs. This remarkable achievement showcases Birla Cellulose's dedication to innovation and its commitment to delivering products that transform the textile industry.
Marks a Significant Advancement in Birla Cellulose's Vision for Technical Textiles
H.K Agarwal, Managing Director of Grasim Industries Ltd and Business Director of Pulp & Fibre Business, expressed his pride in this groundbreaking accomplishment, stating, "Birla SaFR is the first flame-retardant fibre developed in India specifically for the technical textile segment.
We take immense pride in knowing that our product will be used in various categories of protective wear, ultimately safeguarding lives."
Birla SaFR can be blended with other high-performance fibres such as aramid, FR mod acrylic, and FR polyester, to create a diverse range of protective clothing solutions.
This cutting-edge fibre offers enhanced protection against various heat-related hazards while ensuring optimal comfort for the wearer without compromising on the garment's fire protection standard, thus enhancing the user experience.
Birla SaFR will be the ideal choice for industries requiring the highest fire protection standards, including thermal protection, electric arc protection, and molten metal splash protection.
It caters to the unique needs of sectors such as defence, emergency response (ER), oil & gas, electrical utility companies, and various manufacturing industries. Birla SaFR has an Oxygen Limiting Factor (OLF) greater than 28 and sustains its flame retardant efficacy even after multiple washes (over 50 washes) as tested and verified by third-party agencies.
Make in India
Commenting on the launch of Birla SaFR at ITMA 2023, ManMohan Singh, Chief Marketing Officer, expressed, "It is a significant milestone and a proud moment for Birla Cellulose and the Aditya Birla Group, as Birla SaFR fibre is developed indigenously, providing an alternative to imported flame retardant fibre. It aligns with the 'Made in India' initiative and is poised to make a lasting impact on the global textile industry."
