The Export Promotion Council for Handicrafts (EPCH) recently convened a pivotal interactive session in Srinagar, Jammu and Kashmir, bringing together key stakeholders from the handicraft sector. The gathering included prominent exporters, government officials, and industry experts, all focused on addressing critical issues impacting the sector.
Key Discussion Areas
Evolving Design Trends: Adapting to dynamic consumer preferences in international markets, ensuring Indian handicrafts remain competitive globally.
International Standards Compliance: Ensuring products meet stringent global quality and safety standards, a crucial aspect for export success.
Quality and Ethical Production: Prioritizing sustainable and responsible manufacturing practices, aligning with the global shift towards eco-friendly products.
Pashmina Shawls: As a renowned export from the region, pashmina shawls received special attention, highlighting their significance in the handicraft sector.
Enhancing Product Quality and Ethical Production
To enhance product quality and uphold ethical production, participants were encouraged to utilize the Advanced Pashmina Certification Lab in Dehradun. This initiative aligns with EPCH's dedication to sustainable and responsible trade practices, ensuring that Indian handicrafts not only meet global standards but also contribute to the well-being of artisans and the environment.
EPCH's Corporate Social Responsibility (CSR) Initiatives
The session also provided a platform for EPCH to highlight its ongoing CSR initiatives, including organizing health check-up camps for artisans throughout Jammu and Kashmir. This demonstrates EPCH's commitment to improving artisan welfare and promoting eco-friendly trade practices within the region.
