20 July 2022, Mumbai:
Collaboration with Red Points addresses consumers’ increasing expectations of transparency and highlights Lenzing’s commitment to trademark protection
Protects the interest of Lenzing customers and partners who are making real efforts to enhance the transparency of their value chains
Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products.
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Lenzing Group, a leading global producer of wood-based specialty fibers, has announced a partnership with Red Points, a global leader in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services.
As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.
“Brand protection has always been a top priority at Lenzing".
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