NTX™ Sets Out to Transform the Textile Industry with Production-Ready Waterless Dyeing Solution NTX™ Cooltrans™; Along with First Major Customer adidas
15 February 2022, Mumbai:
To address the industry’s drive to decarbonize and reduce its insatiable thirst for water. NTX™ has announced production-readiness of its revolutionary waterless coloration technology - NTX™ Cooltrans™.
The breakthrough is the result of merging innovations in chemistry and machinery to deliver precise and accurate colorization of nearly any fabric material without heat, up to 90% reduction in water use, 40% reduction in dye use, while retaining uncompromising color fastness, hand feel, and functional performance.
The news came with confirmation of a first major customer adidas, and the affirmation that the results of its first production runs will be landing in the upcoming 2022 Fall and Winter collections.
The disclosure marked a much-needed step forward for the fashion industry that has grown to consume nearly 80 billion cubic meters of water per year in a world with nearly 2.7 billion people experiencing water-scarcity. On March 10, 2021, adidas announced “Own the Game” strategy and their commitments to decarbonization.
Waterless technologies were identified by adidas as a key enabler in achieving those ambitious goals and, NTX™ Cooltrans™ has been selected as the first such technology to be integrated at scale within the adidas supply chain.
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Kalvin Chong, Chairman and Co-founder of NTX™ stated: “FOR DECADES NOW, OUR INDUSTRY HAS BEEN CHASING THE ELUSIVE GOAL TO REDUCE THE STARTLING AMOUNT OF WATER AND ENERGY REQUIRED IN THE DYEING PROCESS OF TEXTILES, WE’RE PROUD TO SAY THAT WITH THE LAUNCH OF NTX™ COOLTRANS™, WE’VE FINALLY TURNED THE CORNER.”
“The really exciting thing is the cost-competitive aspect of implementing NTX™ Cooltrans™ into the value chain for our brand partners.
About NTX™
NTX™ is committed to creating revolutionary textile solutions through continuous research and innovation that are ecologically and economically sustainable. We are driven to achieve a zero-waste benchmark by conserving energy, reducing and eliminating water use, while never compromising performance or functionality.
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