Primante Luxury Fabrics releases debut campaign featuring Lakshyaraj Singh Mewar

Primante Luxury Fabrics releases debut campaign featuring Lakshyaraj Singh Mewar

04 September 2024, Mumbai

Arvind Ltd's premium label, Primanté Luxury Fabrics has released its debut campaign featuring Lakshyaraj Singh Mewar, Prince of Udaipur, as its brand ambassador.

Titled ‘Own Your Legacy, Own The Moment,’ the campaign marks the first collaboration between Primanté and the Royalty of Mewar. It showcases the brand's premium suiting and shirting fabrics.

The campaign celebrates the timeless elegance and sophistication of Primante fabrics, according to a press release by Arvind Ltd. The brand’s collaboration with the Prince underscores its commitment to quality, innovation, and craftsmanship, while also highlighting its connection to India's rich heritage and royal legacy, it adds.

Featuring Singh Mewar in various settings, including his family's palace and beside a vintage automobile, the campaign emphasises on the regal traditions associated with Primanté's luxury fabrics. The brand has released its latest collection at the various outlets of The Arvind Store and other numerous multi-brand stores across India.

Latest Fashion news

Author’s Posts

  • India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

    Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by l...

    Apr 17, 2025

  • Crimzon launches new store to offer customized footwear in New Delhi

    Expanding its retail presence, footwear brand Crimzon has launched a new store in New Delhi.

    Apr 17, 2025

  • India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

    Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by l...

    Apr 17, 2025

  • Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

    Contemporary fashion and lifestyle brand Th...

    Apr 16, 2025

  • Navyasa by Liva stuns with Spring Summer ’25 collection ‘Unified Contrasts’ at Fashion Week

    Modern elegance meets sustainable fashion

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex