Primante Luxury Fabrics releases debut campaign featuring Lakshyaraj Singh Mewar
04 September 2024, Mumbai
Arvind Ltd's premium label, Primanté Luxury Fabrics has released its debut campaign featuring Lakshyaraj Singh Mewar, Prince of Udaipur, as its brand ambassador.
Titled ‘Own Your Legacy, Own The Moment,’ the campaign marks the first collaboration between Primanté and the Royalty of Mewar. It showcases the brand's premium suiting and shirting fabrics.
The campaign celebrates the timeless elegance and sophistication of Primante fabrics, according to a press release by Arvind Ltd. The brand’s collaboration with the Prince underscores its commitment to quality, innovation, and craftsmanship, while also highlighting its connection to India's rich heritage and royal legacy, it adds.
Featuring Singh Mewar in various settings, including his family's palace and beside a vintage automobile, the campaign emphasises on the regal traditions associated with Primanté's luxury fabrics. The brand has released its latest collection at the various outlets of The Arvind Store and other numerous multi-brand stores across India.
