India's leading traditional and ethnic wear brand, Ramraj Cotton has launched a special festive collection for Ugadi, featuring three distinct dhoti and shirt sets: Sankalpam Grand, Swayamvara, and the Culture Club Fusion Set. These meticulously crafted ensembles blend traditional elegance with contemporary sophistication, making them ideal for the festive season.
The Sankalpam Grand collection showcases luxurious Jacquard weaving with detailed patterns, providing a regal aesthetic. It has a shiny tissue finish and metallic jari thread that create a shimmering, attention-grabbing effect, perfect for special occasions. Made from lightweight, breathable fabric, the collection ensures comfort throughout the day and is available in elegant shades of gold, copper, green, and orange.
Exclusively designed for grooms, the Swayamvara Collection features premium art silk fabric with a smooth, lustrous finish for a rich and elegant look. Available in vibrant colors, it offers lightweight comfort, making it perfect for weddings and other special events. This sophisticated ensemble ensures a regal and stylish appearance for the modern groom.
The Culture Club Fusion Set includes a stylish printed cotton shirt with trendy designs for a modern ethnic look. The matching border dhoti adds a touch of sophistication, making it suitable for both festive and casual wear. This versatile set blends tradition with contemporary fashion, ideal for all celebrations.
KR Nagarajan, Founder & Chairman, Ramraj Cotton, states, aiming to transform the dhoti from a traditional garment into a style statement, the brand through its Sankalpam and Swayamvara ranges offer premium options for all types of celebrations. The company is committed to preserving the cultural essence of the dhoti while giving it a festive and fashionable update. Each set in this collection is designed to reflect the evolving preferences of today’s man—rooted in culture, refined in finish, and ready for celebration, he adds.
The collection is available at all Ramraj outlets, with prices starting from Rs 1,995.
