13 March 2023, Mumbai
Lenzing’s flagship textile brand, TENCEL™, has partnered with RCGD Global for the fourth running year to boost eco-couture at the 95th Academy Awards®. Bailey Bass and Chloe East showcased bespoke sustainable occasion wear/sustainable fashion/sustainable clothing made of TENCEL™ branded fibers and TENCEL™ LUXE filament yarn in compliance with this year's Oscars® sustainable style guide produced by RCGD Global.
Lenzing was recognized for the second year in a row as a global sustainable leader with a triple “A” score by CDP as the gold standard of environmental reporting.
Tectonic shift happening
The TENCEL™ brand sets the vision to achieve net-zero emissions by 2050 which is the key level and continues to work with like-minded designers and brands to encourage positive change in the fashion industry. The partnership between TENCEL™ and RCGD Global sets a vision to draw attention to the need to lower the ill environmental impact of the fashion industry and establish a carbon-neutral fashion industry in the decades ahead.
The Oscars® red carpet is a globally much-watched momentous moment and can act as a benchmark to propel global fashion trends.