02 November2022, Mumbai:
Flipkart has been driving inclusive growth and democratizing e-commerce in the country.
As retail transitions to online and powers the growth of the economy, major e-commerce players such as Flipkart have acted as imperative catalysts as they offer not just small businesses but even artisans and weavers from remote locations dotting the length and breadth of the country a platform through which they can showcase their wares to more than one billion plus customers. To gain market access, these small players no longer need to create a wide range of products. E-commerce platforms have offered them an opportunity they would never have gotten in an offline world.
Flipkart’s Big Billion Days is not really a festive event or a sale but is a collaborative event for an entire ecosystem, which comprises lakhs of people, including sellers, small artisans and weavers, backups and transport logistics, drivers, kiranas and consumers.
There are almost two lakh kiranas who are an integral part of Flipkart’s supply chain. Out of the almost 100 million deliveries that Flipkart does in a month, more than 30 percent are enabled by these kiranas.
India is among the fastest-growing economies in the world today and e-commerce has acted as one of the major pillars of this growth,
