Flipkart x MPIDC tie-up to promote small businesses

25 March 2022, Mumbai:

E-commerce giant Flipkart said on Thursday it has signed a Memorandum of Understanding (MoU) with MP Industrial Development Corporation (MPIDC) to support small businesses and local artisans under the One District One Product (ODOP) initiative in Madhya Pradesh.

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"To support the ODOP programme of the Government of Madhya Pradesh, the partnership under Flipkart's Samarth initiative will enhance rural livelihoods allowing local businesses, craftsmen, artisans and weavers to offer their products to millions of customers," Flipkart said in a statement.

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John Kingsly, Export Commissioner and Managing Director of MPIDC, and Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, signed the MoU in presence of Rajvardhan Singh Dattigaon, Minister, Department of Industrial Policy and Investment Promotion, Madhya Pradesh.

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CREDITS: ANI NEWS (The news article has not been edited by DFU Publications staff)