29 December 2022, Mumbai
The partnership with Dukaan has helped Offduty improve conversion rates and increase profitability.
As a result of the partnership Offduty’s conversion rate has increased by 76 percent due to Dukaan’s technology and intuitive design, which allows for a seamless and efficient online shopping experience on mobile devices.In addition to increasing conversion rates and improving average order value, Dukaan has also helped Offduty bring down the RTO rates.
Dukaan is an e-commerce enabler and an all-in-one e-commerce platform that allows merchants to set up and manage an online store, sell products, and accept payments. Dukaan, started in 2020, allows retailers and merchants to create their own online stores and sell things online.
Offduty founded in 2019 is a direct-to-consumer women’s fashion brand. The brand fills the gap in premium denim fashion with a vision for women to have a range of exclusive denim fashion apparel to wear when they are off work. The range of jeans includes trouser pants, skinny jeans, mom and dad Jeans, wide leg jeans, ripped jeans and bootcut jeans. The vintage and classy denims are available in different colours. Fits include boyfriend cargo wide leg denims, bootcut flare high waist jeans, ankle slim fit jeans and more.
